- Hardcover
- 348
- Chocolate Wars The 150 Year Rivalry Between the World's Greatest Chocolate Makers
- Deborah Cadbury
- English
- 10 February 2018
- 9781586488208
Deborah Cadbury à 5 Free download
Free download Chocolate Wars The 150 Year Rivalry Between the World's Greatest Chocolate Makers ä PDF, eBook or Kindle ePUB free With a cast of characters that wouldn't be out of place in a Victorian novel Chocolate Wars tells the story of the great chocolatier dynasties through the prism of the Cadburys Chocolate was consumed unrefined and unprocessed as a rather bitter fatty drink for the wealthy elite until the late 19th century when the Swiss discovered a way t With the coming of Easter in a few days there is sure to be an abundance of chocolate around the house at least for those who celebrate and have people with a sweet tooth It got me to wondering about the world s obsession with cocoa products and how it all came about It would seem that no matter when someone goes there are all forms of chocolate placed in the most conspicuous of places Deborah Cadbury of the famed cocoa family sets about not only to tell of the emergence of cocoa and chocolate but how companies began to rival one another on both sides of the Atlantic creating a war that massive food companies perpetuated with their gargantuan holdings Interestingly enough cocoa was a commodity that came to Europe mainly from the New World something that raised many an eyebrow as to how it might be utilised Even interesting many of the early companies dealing with this product especially in the United Kingdom were run entirely by uakers the Society of Friends as they were limited with what they could do under the strict regulations of their religious ordinances Cadbury s family was one such group who got into the business and sought to begin their empire by marketing a healthier and wholesome drink than alcohol To hear of how various vendors across Europe sought to create cocoa beverages and what they put in them would turn the reader s stomach as it did many consumers some of whom surely died from the non alimentary additives While the Cadburys almost went bankrupt due somewhat to the supersaturation of cocoa producers and vendors including Terry s Chocolate and Frye s Cocoa they were able to find their niche and work it moving into the 20th century with something that would help them standout The move from chocolate beverages to hard bars may not have been the sole propriety of Cadbury but they found ways of making it marketable and intriguing to the general public Companies like Nestl arrived from Switzerland to offer their own milk chocolate just as Hershey was establishing itself in America creating the early buzz of a battle for the consumer Cadbury gives a historical narrative of each of these including how the clashes in the marketplace began heating things up It was not until the American behemoth Kraft arrived that things began getting very dicey for fair market competition As Cadbury explains the Krafts were not ones to sit idly by wanting to devour their European competitors with multi billion pound takeovers as others sought to amalgamate to prevent hostile loss of their ownership in the board room and with shareholders When the cocoa dust settled the gloves came off and there was blood in the streets leaving Kraft and Nestl to lick their small wounds and declare themselves the true powerhouses in the world of chocolate And you thought Willy Wonka was cruel with how he treated the other children A wonderful and eye opening biographical piece by one who has surely seen and heard much in stories passed down from generation to generation Deborah Cadbury tells it and keeps things going throughout this wonderful piece Recommended to those who enjoy biographies with a difference as well as the reader who often wondered how that product came about This book was loosely recommended to me a while ago though I kept it filed away until I felt I was ready to tackle the topic My current reading challenge brought this book to light and made it an almost essential read As I mentioned earlier with the coming of Easter when chocolate seems plentiful than a trip through Roald Dahl s amazing book about a factory full of sweets I wanted to know a little about where all these dazzling bars and confections came from as well as how cocoa came to be the centre of a massive business war Cadbury seeks to offer excellent backstories about how these various companies came into being including their non chocolate foibles while also showing how chocolate making touched on some of the social issues of the day not the least of which being blood cocoa where slaves were cultivating the beans in the New World and it was being shipped back for processing There are so many nuances buried into this wonderful book that I never stopped learning History weaves its way into this book as empires rise and fall while the consumer benefits greatly That said it is the shareholder and the greedy boards that benefited most throughout the empire building tossing billions out there to control the market share and leave the little person to wait and see if their factory work is worth anything The book is laid out in a series of well documented chapters seeking to follow chronology wherever possible This paves the way to an interesting story that the reader can piece together as the war escalates and victims are subsumed Sobering and insightful from a woman whose ancestors were inside the ring Deborah Cadbury does a masterful job covering the ins and outs of the entire industry A must read for those with an interest in the topicKudos Madam Cadbury for shedding some light on this most complex topic I see chocolate everywhere I go but never thought to peek behind the proverbial curtain to see what was going on and how we got to this point This book fulfils Topic 1 The Skirmish of the Euinox 10 Reading ChallengeLovehate the review An ever growing collection of others appears at Book for All Seasons a different sort of Book Challenge Rituals of Pleasure you thought Willy Wonka was cruel with how he treated the other children A wonderful and eye opening biographical piece by one who has surely seen and heard much in stories passed down from generation to generation Deborah Cadbury tells it and keeps things going throughout this wonderful piece Recommended to those who enjoy biographies with a difference as well as the reader who often wondered how that product came about This book was loosely recommended to me a while ago though I kept it filed away until I felt I was ready to tackle the topic My current reading challenge brought this book to light and made it an almost essential read As I mentioned earlier with the coming of Easter when chocolate seems plentiful than a trip through Roald Dahl s amazing book about a factory full of sweets I wanted to know a little about where all these dazzling bars and confections came from as well as how cocoa came to be the centre of a massive business war Cadbury seeks to offer excellent backstories about how these various companies came into being including their non chocolate foibles while also showing how chocolate making touched on some of the social issues of the day not the least of which being blood cocoa where slaves were cultivating the beans in the New World and it was being shipped back for processing There are so many nuances buried into this wonderful book that I never stopped learning History weaves its way into this book as empires rise and fall while the consumer benefits greatly That said it is the shareholder and the greedy boards that benefited most throughout the empire building tossing billions out there to control the market share and leave the little person to wait and see if their factory work is worth anything The book is laid out in a series of well documented chapters seeking to follow chronology wherever possible This paves the way to an interesting story that the reader can piece together as the war escalates and victims are subsumed Sobering and insightful from a woman whose ancestors were inside the ring Deborah Cadbury does a masterful job covering the ins and outs of the entire industry A must read for those with an interest in the topicKudos Madam Cadbury for shedding some light on this most complex topic I see chocolate everywhere I go but never thought to peek behind the proverbial curtain to see what was going on and how we got to this point This book fulfils Topic 1 The Skirmish of the Euinox 10 Reading ChallengeLovehate the review An ever growing collection of others appears at Book for All Seasons a different sort of Book Challenge
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Free download Chocolate Wars The 150 Year Rivalry Between the World's Greatest Chocolate Makers ä PDF, eBook or Kindle ePUB free O blend it with milk and unleashed a product that would conuer every market in the world Thereafter one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals The contest was full of dramatic contradict Chocolate lover or not this is an enthralling read
characters Chocolate Wars The 150 Year Rivalry Between the World's Greatest Chocolate Makers
Free download Chocolate Wars The 150 Year Rivalry Between the World's Greatest Chocolate Makers ä PDF, eBook or Kindle ePUB free Ions The Cadburys were austere uakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been flamboyant yet her husband was moved by the Cadburys tradition of philanthropy Each was a product of their uniue time and place yet they shared one thing they want to make the best chocolate in the wor Do you ever wonder how your chocolate bar got to the store you bought it from This book by Deborah Cadbury a descendant of the Cadbury chocolatiers of England describes the modern history of how chocolate was developed by companies such as Cadbury Rowntree and Nestle s What I found was that some of the major chocolatiers in England such as the Cadbury company was founded and run by uakers Their principles included an emphasis on treating their employees in humane ways including building housing for them and their families making sure the factory was located in an area in which fresh air and water were readily available they felt that people shouldn t work in smelly unsafe urban factoriesDeborah shares the absolutely fascinating stories of the technical issues involved in creating drinking chocolate then candy bars from the cocoa bean plant Interwoven with these stories are the histories and perspectives of the major chocolate manufacturers in England Holland and the US Reading about the strong social values of the uaker chocolatiers such as the Cadbury brothers and the Rowntree company founders made me long for corporations who value the well being of their employees and who have a social conscience She on the other hand is also candid about the Cadbury brothers use of cocoa beans harvested by slaves in Africa and the resulting public reaction against themAfter reading this book I don t regard my chocolate bar and drinking chocolate the same way any how much underlies the development of these products and how they have evolved over time