Free Evil by Design Author Chris Nodder

  • Paperback
  • 303
  • Evil by Design
  • Chris Nodder
  • English
  • 06 April 2018
  • 9781118422144

Chris Nodder ↠ 9 FREE READ

FREE READ Evil by Design ✓ E-book, or Kindle E-pub DOWNLOAD ó E-book, or Kindle E-pub ↠ Chris Nodder FREE READ Evil by Design These design techniues to work Organized by the seven deadly sins it includesPride use social proof to position your product in line with your visitors' values Sloth build a path of least resistance that leads users where you want them to go Gluttony escalate customers' commitment and use loss aversion to keep them there Anger understand the power of metaphysical arguments and anonymity Envy create a culture of It s an okay book on creating incentives and getting users to perform the actions you want As the name suggests uite a lot of it gives examples of morally uestionable tricks that would be difficult to blanked apply to any website especially if you re seeking to retain users and trust Which is not a criticism of the book if anything it makes it perfectly clear what the expected conseuences and result would beThe author does give references if sometimes anecdotally and sometimes on studies done in industries in the real world I m unconvinced that grouping the lessons by the 7 sins is useful or will help me recall any of the lessons in the futureAll in all the

FREE READ Evil by DesignEvil by Design

FREE READ Evil by Design ✓ E-book, or Kindle E-pub DOWNLOAD ó E-book, or Kindle E-pub ↠ Chris Nodder FREE READ Evil by Design Status around your product and feed aspirational desires Lust turn desire into commitment by using emotion to defeat rational behavior Greed keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use but will you use your new knowledge for good or evil Learn on the companion website evilbydesignin An easy to read book that points out many tactics used by websites to steer and manipulate their users Most of the insights aren t anything complex pretty common sense stuff but interesting nevertheless thanks to many real world examples provided

DOWNLOAD ó E-book, or Kindle E-pub ↠ Chris Nodder

FREE READ Evil by Design ✓ E-book, or Kindle E-pub DOWNLOAD ó E-book, or Kindle E-pub ↠ Chris Nodder FREE READ Evil by Design How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want Approaching persuasive design from the dark side this book melds psychology marketing and design concepts to show why we're susceptible to certain persuasive techniues Packed with examples from every nook and cranny of the web it provides easily digestible and applicable patterns for putting Sloth pride envy greed lust anger gluttony The list of seven deadly sins provides a nice tidy statement of fundamental human behavior Each chapter in this book addresses one of these sins pointing out the human characteristics that enable software designer to create persuasive interfaces that appeal to each weaknessThe 57 patterns described in this book are strong mechanisms for persuasion They can be used in digital and physical products to increase customer loyalty or to attract new customers In addition you can use this information to recognize and avoid being personally persuaded by these principles when they appear in sites you useBut why should design